Scapia
Scapia
Scapia
Integrated content and activation strategy for Scapia’s Leap Year campaign, focused on driving traffic, sign-ups, and engagement through online amplification and offline buzz.
Integrated content and activation strategy for Scapia’s Leap Year campaign, focused on driving traffic, sign-ups, and engagement through online amplification and offline buzz.
(YEAR)
(YEAR)
2025
2025
(TIMELINE)
(TIMELINE)
1 Month
1 Month
(SERVICES)
(SERVICES)
Campaign Execution
Content Production
Challenges.
Challenges.
Scapia’s Leap Year opportunity was a time-sensitive campaign that required rapid awareness, high engagement, and clear conversion intent. The challenge was to cut through fintech noise, generate excitement at scale, and direct traffic to the campaign landing page within a limited window.
Scapia’s Leap Year opportunity was a time-sensitive campaign that required rapid awareness, high engagement, and clear conversion intent. The challenge was to cut through fintech noise, generate excitement at scale, and direct traffic to the campaign landing page within a limited window.
Solutions.
Solutions.
We approached the campaign as a high-energy activation. The team produced five distinct video concepts designed for social-first distribution, each optimized for reach and engagement. Online amplification was supported by a strategic offline activation to create local buzz and reinforce digital visibility. Messaging was kept simple and urgency-led to drive sign-ups without overwhelming the audience.
We approached the campaign as a high-energy activation. The team produced five distinct video concepts designed for social-first distribution, each optimized for reach and engagement. Online amplification was supported by a strategic offline activation to create local buzz and reinforce digital visibility. Messaging was kept simple and urgency-led to drive sign-ups without overwhelming the audience.
Results.
Results.
The campaign created widespread awareness around the Leap Year opportunity and supported increased traffic to the landing page. The combination of digital content and offline activation helped maximize reach, engagement, and campaign visibility within the launch period.
The campaign created widespread awareness around the Leap Year opportunity and supported increased traffic to the landing page. The combination of digital content and offline activation helped maximize reach, engagement, and campaign visibility within the launch period.
MORE Works
MORE Works
Lotto
Creator-led campaign activation for a global sportswear brand
Lotto
Creator-led campaign activation for a global sportswear brand
Sprentzo
Founder-led content to establish credibility and community trust for a sports rental platform
Sprentzo
Founder-led content to establish credibility and community trust for a sports rental platform
LET’S WORK TOGETHER
Have a project in mind? We’d love to hear about it. Let’s create something great together!
LET’S WORK TOGETHER
Have a project in mind? We’d love to hear about it. Let’s create something great together!
LET’S WORK TOGETHER
Have a project in mind? We’d love to hear about it. Let’s create something great together!