Lotto
Lotto
Lotto
Influencer and creator campaign execution for Lotto India, activating relevant creators through SOLO to drive reach, credibility, and engagement.
Influencer and creator campaign execution for Lotto India, activating relevant creators through SOLO to drive reach, credibility, and engagement.
(YEAR)
(YEAR)
2025
2025
(TIMELINE)
(TIMELINE)
2 Months
2 Months
(SERVICES)
(SERVICES)
Influencer Marketing
Campaign Execution
Challenges.
Challenges.
Lotto India needed to activate creators in a way that felt authentic to both the brand and the audience. The challenge was to identify and onboard creators who aligned with Lotto’s positioning, while managing scale, coordination, and consistency across content without diluting brand identity.
Lotto India needed to activate creators in a way that felt authentic to both the brand and the audience. The challenge was to identify and onboard creators who aligned with Lotto’s positioning, while managing scale, coordination, and consistency across content without diluting brand identity.
Solutions.
Solutions.
We executed a creator-led campaign in collaboration with SOLO, focusing on sourcing and activating creators who naturally fit the brand’s tone and category. The campaign emphasized clear briefs, smooth coordination, and efficient creator onboarding, ensuring content quality and alignment across multiple creators.
We executed a creator-led campaign in collaboration with SOLO, focusing on sourcing and activating creators who naturally fit the brand’s tone and category. The campaign emphasized clear briefs, smooth coordination, and efficient creator onboarding, ensuring content quality and alignment across multiple creators.
Results.
Results.
The campaign successfully onboarded and activated 20+ creators for Lotto India. It helped expand brand reach, strengthen creator-led visibility, and establish a scalable framework for future influencer collaborations.
The campaign successfully onboarded and activated 20+ creators for Lotto India. It helped expand brand reach, strengthen creator-led visibility, and establish a scalable framework for future influencer collaborations.
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LET’S WORK TOGETHER
Have a project in mind? We’d love to hear about it. Let’s create something great together!
LET’S WORK TOGETHER
Have a project in mind? We’d love to hear about it. Let’s create something great together!
LET’S WORK TOGETHER
Have a project in mind? We’d love to hear about it. Let’s create something great together!