Cotopay
Cotopay
Cotopay
Go-to-market strategy and positioning for Cotodel’s UPI-integrated loyalty solution, designed to drive adoption through simplicity, clarity, and user convenience.
Go-to-market strategy and positioning for Cotodel’s UPI-integrated loyalty solution, designed to drive adoption through simplicity, clarity, and user convenience.
(YEAR)
(YEAR)
2025
2025
(TIMELINE)
(TIMELINE)
1 Month
1 Month
(SERVICES)
(SERVICES)
Strategy
MVP Design
Challenges.
Challenges.
Cotodel was preparing to launch a loyalty solution that automatically loads vouchers into a user’s UPI app when scanning a merchant QR code. While the product solved a real convenience gap, the brand lacked clarity on positioning, messaging, and launch strategy. The challenge was to translate a technical advantage into a value proposition that users and merchants could immediately understand and adopt.
Cotodel was preparing to launch a loyalty solution that automatically loads vouchers into a user’s UPI app when scanning a merchant QR code. While the product solved a real convenience gap, the brand lacked clarity on positioning, messaging, and launch strategy. The challenge was to translate a technical advantage into a value proposition that users and merchants could immediately understand and adopt.
Solutions.
Solutions.
We focused on defining a clear positioning framework centered on convenience and frictionless rewards. The go-to-market strategy outlined target audiences, core messaging, and rollout phases to support adoption. Emphasis was placed on simplifying the narrative around how the product works and why it is easier than traditional loyalty programs.
We focused on defining a clear positioning framework centered on convenience and frictionless rewards. The go-to-market strategy outlined target audiences, core messaging, and rollout phases to support adoption. Emphasis was placed on simplifying the narrative around how the product works and why it is easier than traditional loyalty programs.
Results.
Results.
The positioning and GTM strategy provided Cotodel with a structured launch roadmap. It clarified how to communicate value, reduced go-to-market uncertainty, and equipped the brand with a strategic foundation to drive early adoption and long-term growth.
The positioning and GTM strategy provided Cotodel with a structured launch roadmap. It clarified how to communicate value, reduced go-to-market uncertainty, and equipped the brand with a strategic foundation to drive early adoption and long-term growth.
LET’S WORK TOGETHER
Have a project in mind? We’d love to hear about it. Let’s create something great together!
LET’S WORK TOGETHER
Have a project in mind? We’d love to hear about it. Let’s create something great together!
LET’S WORK TOGETHER
Have a project in mind? We’d love to hear about it. Let’s create something great together!