The AI Powered Marketing Stack We Actually Use
The AI Powered Marketing Stack We Actually Use
The AI Powered Marketing Stack We Actually Use
A transparent breakdown of the AI powered marketing stack we actually use at Moh Maaya Media, including tools, workflows, costs, and where human strategy still matters most.
A transparent breakdown of the AI powered marketing stack we actually use at Moh Maaya Media, including tools, workflows, costs, and where human strategy still matters most.
Not Just Talk About
Everyone is selling AI marketing automation. Very few are actually using it well.
Here is the uncomfortable truth. Most agencies talk big about AI and then use it like glorified autocomplete. They generate a caption, call themselves AI powered, and charge extra for it.
At Moh Maaya Media, we have spent the last year building our entire content and marketing operation around AI. Not because it sounds cool, but because it is the only way two people can run three Instagram accounts, maintain a blog, produce videos, and serve clients without burning out.
This article is not theory. It is the exact tools, workflows, and limits of how we use AI every single day. No fluff. No gatekeeping.
Our AI Philosophy
Efficiency, Not Replacement
Before we talk tools, let’s be clear about what AI actually does in our workflow.
AI makes good marketers faster. It does not make bad marketers good.
Studies on marketing automation show teams using AI see massive gains in speed and lead prioritization. That matches our experience. But only when AI is used in the right places.
This is where we use AI:
• Ideation when the page is blank
• First drafts to get momentum
• Repurposing one idea into many formats
• Workflow automation so tools talk to each other
This is where we do not use AI:
• Final copy and messaging
• Strategic decisions
• Client facing communication
Every caption, script, and proposal is human edited. Strategy stays human. Brand voice stays human.
This is honest Moh Maaya in action. AI creates efficiency. Humans create impact.
Related read: Why Most Marketing Is Moh Maaya And Why That’s Not Always Bad
The Actual Stack We Use Daily
These are not affiliate tools or theoretical suggestions. These are what we actually pay for and rely on.
Content Creation and Repurposing
Claude by Anthropic
We use Claude for strategic first drafts, campaign angle exploration, and repurposing long form content.
It handles nuance and brand tone better than most tools when given clear direction.
Example: one campaign breakdown becomes multiple social angles in minutes.
CapCut
CapCut handles video editing, auto captions, and basic AI driven enhancements.
What used to take hours now takes minutes. Captioning alone saves massive time.
Canva with Magic Design
We use Canva for carousels, brand kits, and rapid design variations.
One concept turns into multiple layouts quickly. We choose the best and refine manually.
Social Media Management
Buffer with AI Assistant
Buffer handles scheduling across accounts and generates platform specific post variations.
It saves time without taking over thinking.
Related read: How We Build Social Media Systems Not Just Content Calendars
Later for Instagram
Later helps with visual planning and grid consistency.
Seeing posts before they go live prevents mistakes that are hard to undo.
Performance Marketing
Meta Ads Manager AI
We use Meta’s built in AI for targeting and optimization while controlling creative and messaging ourselves.
The AI handles micro targeting better than manual setups.
Google Ads Performance Max
We use it selectively for campaigns where automated bidding makes sense.
You trade control for efficiency. It is not always the right choice, but when it fits, it works.
Not Just Talk About
Everyone is selling AI marketing automation. Very few are actually using it well.
Here is the uncomfortable truth. Most agencies talk big about AI and then use it like glorified autocomplete. They generate a caption, call themselves AI powered, and charge extra for it.
At Moh Maaya Media, we have spent the last year building our entire content and marketing operation around AI. Not because it sounds cool, but because it is the only way two people can run three Instagram accounts, maintain a blog, produce videos, and serve clients without burning out.
This article is not theory. It is the exact tools, workflows, and limits of how we use AI every single day. No fluff. No gatekeeping.
Our AI Philosophy
Efficiency, Not Replacement
Before we talk tools, let’s be clear about what AI actually does in our workflow.
AI makes good marketers faster. It does not make bad marketers good.
Studies on marketing automation show teams using AI see massive gains in speed and lead prioritization. That matches our experience. But only when AI is used in the right places.
This is where we use AI:
• Ideation when the page is blank
• First drafts to get momentum
• Repurposing one idea into many formats
• Workflow automation so tools talk to each other
This is where we do not use AI:
• Final copy and messaging
• Strategic decisions
• Client facing communication
Every caption, script, and proposal is human edited. Strategy stays human. Brand voice stays human.
This is honest Moh Maaya in action. AI creates efficiency. Humans create impact.
Related read: Why Most Marketing Is Moh Maaya And Why That’s Not Always Bad
The Actual Stack We Use Daily
These are not affiliate tools or theoretical suggestions. These are what we actually pay for and rely on.
Content Creation and Repurposing
Claude by Anthropic
We use Claude for strategic first drafts, campaign angle exploration, and repurposing long form content.
It handles nuance and brand tone better than most tools when given clear direction.
Example: one campaign breakdown becomes multiple social angles in minutes.
CapCut
CapCut handles video editing, auto captions, and basic AI driven enhancements.
What used to take hours now takes minutes. Captioning alone saves massive time.
Canva with Magic Design
We use Canva for carousels, brand kits, and rapid design variations.
One concept turns into multiple layouts quickly. We choose the best and refine manually.
Social Media Management
Buffer with AI Assistant
Buffer handles scheduling across accounts and generates platform specific post variations.
It saves time without taking over thinking.
Related read: How We Build Social Media Systems Not Just Content Calendars
Later for Instagram
Later helps with visual planning and grid consistency.
Seeing posts before they go live prevents mistakes that are hard to undo.
Performance Marketing
Meta Ads Manager AI
We use Meta’s built in AI for targeting and optimization while controlling creative and messaging ourselves.
The AI handles micro targeting better than manual setups.
Google Ads Performance Max
We use it selectively for campaigns where automated bidding makes sense.
You trade control for efficiency. It is not always the right choice, but when it fits, it works.
Not Just Talk About
Everyone is selling AI marketing automation. Very few are actually using it well.
Here is the uncomfortable truth. Most agencies talk big about AI and then use it like glorified autocomplete. They generate a caption, call themselves AI powered, and charge extra for it.
At Moh Maaya Media, we have spent the last year building our entire content and marketing operation around AI. Not because it sounds cool, but because it is the only way two people can run three Instagram accounts, maintain a blog, produce videos, and serve clients without burning out.
This article is not theory. It is the exact tools, workflows, and limits of how we use AI every single day. No fluff. No gatekeeping.
Our AI Philosophy
Efficiency, Not Replacement
Before we talk tools, let’s be clear about what AI actually does in our workflow.
AI makes good marketers faster. It does not make bad marketers good.
Studies on marketing automation show teams using AI see massive gains in speed and lead prioritization. That matches our experience. But only when AI is used in the right places.
This is where we use AI:
• Ideation when the page is blank
• First drafts to get momentum
• Repurposing one idea into many formats
• Workflow automation so tools talk to each other
This is where we do not use AI:
• Final copy and messaging
• Strategic decisions
• Client facing communication
Every caption, script, and proposal is human edited. Strategy stays human. Brand voice stays human.
This is honest Moh Maaya in action. AI creates efficiency. Humans create impact.
Related read: Why Most Marketing Is Moh Maaya And Why That’s Not Always Bad
The Actual Stack We Use Daily
These are not affiliate tools or theoretical suggestions. These are what we actually pay for and rely on.
Content Creation and Repurposing
Claude by Anthropic
We use Claude for strategic first drafts, campaign angle exploration, and repurposing long form content.
It handles nuance and brand tone better than most tools when given clear direction.
Example: one campaign breakdown becomes multiple social angles in minutes.
CapCut
CapCut handles video editing, auto captions, and basic AI driven enhancements.
What used to take hours now takes minutes. Captioning alone saves massive time.
Canva with Magic Design
We use Canva for carousels, brand kits, and rapid design variations.
One concept turns into multiple layouts quickly. We choose the best and refine manually.
Social Media Management
Buffer with AI Assistant
Buffer handles scheduling across accounts and generates platform specific post variations.
It saves time without taking over thinking.
Related read: How We Build Social Media Systems Not Just Content Calendars
Later for Instagram
Later helps with visual planning and grid consistency.
Seeing posts before they go live prevents mistakes that are hard to undo.
Performance Marketing
Meta Ads Manager AI
We use Meta’s built in AI for targeting and optimization while controlling creative and messaging ourselves.
The AI handles micro targeting better than manual setups.
Google Ads Performance Max
We use it selectively for campaigns where automated bidding makes sense.
You trade control for efficiency. It is not always the right choice, but when it fits, it works.
Workflow Automation
Make dot com
This is the backbone.
Example workflow:
A blog goes live
AI generates social snippets
Posts are created in Buffer
Content is logged in Notion
Slack gets notified
All without manual effort.
It is more flexible and cost effective than many alternatives.
Notion AI
We use it for content calendars, meeting summaries, and project organization.
It keeps everything structured without needing a dedicated project manager.
A Real Example
Our Three Account Repurposing System
Here is exactly how one piece of content becomes more than fifteen outputs across three accounts in under three hours.
Related read: How We Run Moh Maaya Our Three Account Content Repurposing System
Input: one ten minute campaign breakdown video.
Process:
Video creation with basic setup
Auto captions and formatting
Transcript repurposed into blog and posts
Content adapted per account focus
Scheduled and distributed
Without AI this takes fifteen hours.
With our system it takes three.
Time saved compounds every month.
What We Do Not Automate
This matters more than what we do automate.
We do not automate:
• Strategic positioning
• Client conversations
• Core campaign ideas
• Final quality checks
AI can suggest. It cannot understand context, competition, or consequences the way humans do.
Shopify’s CEO famously pushed internal AI adoption, but even there the message was clear. Use AI as leverage, not replacement.
The Real Cost of Our AI Stack
Transparency matters.
Monthly tools cost us roughly fourteen thousand rupees.
The return is time.
Time saved monthly exceeds forty eight hours.
That allows a two person team to operate at a much larger scale without losing quality.
Hiring for the same output would cost multiple times more.
Workflow Automation
Make dot com
This is the backbone.
Example workflow:
A blog goes live
AI generates social snippets
Posts are created in Buffer
Content is logged in Notion
Slack gets notified
All without manual effort.
It is more flexible and cost effective than many alternatives.
Notion AI
We use it for content calendars, meeting summaries, and project organization.
It keeps everything structured without needing a dedicated project manager.
A Real Example
Our Three Account Repurposing System
Here is exactly how one piece of content becomes more than fifteen outputs across three accounts in under three hours.
Related read: How We Run Moh Maaya Our Three Account Content Repurposing System
Input: one ten minute campaign breakdown video.
Process:
Video creation with basic setup
Auto captions and formatting
Transcript repurposed into blog and posts
Content adapted per account focus
Scheduled and distributed
Without AI this takes fifteen hours.
With our system it takes three.
Time saved compounds every month.
What We Do Not Automate
This matters more than what we do automate.
We do not automate:
• Strategic positioning
• Client conversations
• Core campaign ideas
• Final quality checks
AI can suggest. It cannot understand context, competition, or consequences the way humans do.
Shopify’s CEO famously pushed internal AI adoption, but even there the message was clear. Use AI as leverage, not replacement.
The Real Cost of Our AI Stack
Transparency matters.
Monthly tools cost us roughly fourteen thousand rupees.
The return is time.
Time saved monthly exceeds forty eight hours.
That allows a two person team to operate at a much larger scale without losing quality.
Hiring for the same output would cost multiple times more.
Workflow Automation
Make dot com
This is the backbone.
Example workflow:
A blog goes live
AI generates social snippets
Posts are created in Buffer
Content is logged in Notion
Slack gets notified
All without manual effort.
It is more flexible and cost effective than many alternatives.
Notion AI
We use it for content calendars, meeting summaries, and project organization.
It keeps everything structured without needing a dedicated project manager.
A Real Example
Our Three Account Repurposing System
Here is exactly how one piece of content becomes more than fifteen outputs across three accounts in under three hours.
Related read: How We Run Moh Maaya Our Three Account Content Repurposing System
Input: one ten minute campaign breakdown video.
Process:
Video creation with basic setup
Auto captions and formatting
Transcript repurposed into blog and posts
Content adapted per account focus
Scheduled and distributed
Without AI this takes fifteen hours.
With our system it takes three.
Time saved compounds every month.
What We Do Not Automate
This matters more than what we do automate.
We do not automate:
• Strategic positioning
• Client conversations
• Core campaign ideas
• Final quality checks
AI can suggest. It cannot understand context, competition, or consequences the way humans do.
Shopify’s CEO famously pushed internal AI adoption, but even there the message was clear. Use AI as leverage, not replacement.
The Real Cost of Our AI Stack
Transparency matters.
Monthly tools cost us roughly fourteen thousand rupees.
The return is time.
Time saved monthly exceeds forty eight hours.
That allows a two person team to operate at a much larger scale without losing quality.
Hiring for the same output would cost multiple times more.
What This Means for Your Brand
If you are a founder led brand doing between fifty lakhs and two crores annually, here is the takeaway.
You do not need our exact tools.
You need the right system.
Start small.
Automate repetitive work.
Keep strategy and final decisions human.
Measure time saved and results, not hype.
Most founders waste money on AI tools they never integrate properly. The value is not in subscriptions. It is in workflows.
This is what we diagnose and build during our Growth Diagnostic engagements.
Final Thought
AI is not magic.
It is leverage.
Used poorly, it creates generic output.
Used well, it frees humans to think better.
That is how we use it at Moh Maaya Media.
What This Means for Your Brand
If you are a founder led brand doing between fifty lakhs and two crores annually, here is the takeaway.
You do not need our exact tools.
You need the right system.
Start small.
Automate repetitive work.
Keep strategy and final decisions human.
Measure time saved and results, not hype.
Most founders waste money on AI tools they never integrate properly. The value is not in subscriptions. It is in workflows.
This is what we diagnose and build during our Growth Diagnostic engagements.
Final Thought
AI is not magic.
It is leverage.
Used poorly, it creates generic output.
Used well, it frees humans to think better.
That is how we use it at Moh Maaya Media.
What This Means for Your Brand
If you are a founder led brand doing between fifty lakhs and two crores annually, here is the takeaway.
You do not need our exact tools.
You need the right system.
Start small.
Automate repetitive work.
Keep strategy and final decisions human.
Measure time saved and results, not hype.
Most founders waste money on AI tools they never integrate properly. The value is not in subscriptions. It is in workflows.
This is what we diagnose and build during our Growth Diagnostic engagements.
Final Thought
AI is not magic.
It is leverage.
Used poorly, it creates generic output.
Used well, it frees humans to think better.
That is how we use it at Moh Maaya Media.
MORE INSIGHTS
MORE INSIGHTS
LET’S WORK TOGETHER
Have a project in mind? We’d love to hear about it. Let’s create something great together!
LET’S WORK TOGETHER
Have a project in mind? We’d love to hear about it. Let’s create something great together!
LET’S WORK TOGETHER
Have a project in mind? We’d love to hear about it. Let’s create something great together!